Tuesday, May 28, 2013

What Will Make Nielsen Move

In response to growing dissatisfaction from major networks ABC (DIS), CBS (CBS), Fox (NWSA) and NBC (CMCSA), as well as smaller content providers, Nielsen Holdings NV (NLSN) has started to track Internet audiences, which use a variety of devices to consume media.
When considering the unenviable task, almost immediately challenges are encountered, as Facebook Inc. (FB) and Google (GOOG) use metrics which don't work for television. That means YouTube and Facebook won't be able to be counted by Nielsen at this time. The new streaming initiative from Amazon.com (AMZN) is another factor in the mix.

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