Data from "Visit Florida," the official tourism marketing agency of the state, over 20.8 million visitors came to Florida in the second quarter, surpassing last year's numbers, even with the BP (NYSE:BP) oil spill.
Last year in the same period 20.1 million tourists came to visit the state, 3.5 percent less than this year in the same period.
So even with all the hysteria surrounding alleged losses, it is discovered that fear drove the media reporting, and not the facts, which reveal people understood the BP spill wasn't having an effect on Florida beaches.
Even so, BP provided grants of over $82 million for the state to spend on advertising letting people know beaches were clean and able to be used.
In the first half of 2010, major Florida counties such as Miami-Dade, Broward and Palm Beach all experienced growth in hotel occupancy, while in the case of Miami-Dade, they were even able to increase the room rates as well.
No comments:
Post a Comment