BP (NYSE:BP) rivals Chevron (NYSE:CVX), Exxon (NYSE:XOM) and Shell (NYSE:RDS-A) are using the misfortune of BP to quickly gain a wider competitive advantage in Gulf drilling as the troubled energy company has to focus on other battles and shoring up their reputation.
No government entity or official would likely grant BP a drilling permit in the Gulf of Mexico at this time, while the other companies are applying for permits to drill in the region.
Interestingly, Anadarko (NYSE:APC) has been given a free pass, as they've indicated they're ready to resume drilling in the Gulf even though they are 25 percent owners in the failed Macondo oil well, and their liability and responsibility in the matter is yet to be determined.
This is about resources, and since BP is by far the only company involved able to pay for damages, the others have in general ignored, although they may have to pay BP back before it's all through, although it's expected to be far below anything BP will have to pay.
BP will fall behind their rivals in the Gulf because of the Gulf oil spill, and their competitors will be smart to take advantage of the current conditions to extend their lead over them, which it looks like they're doing.
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BP approves an attack strategy on Exxon, Shell and Chevron and plans to use the BPCares websites to promote its online PR campaign.
This decision was unanimously agreed upon in conjunction with the BPAMA at their recently concluded meeting. The BPAMA marketers were concerned about BP’s long term commitment to the partnership. BP pointed out to the BPAMA members that they will not be abandoned; rather… they will receive the full support from BP’s marketing machine to crush the competitors like Exxon, Shell and Chevron.
BP will use its bevy of various BPCares websites (said one of the Marketing Managers) to target specific markets in the US and around the world; “We will punish Exxon, Shell and Chevron… its War and its personal”. The domains that BP will use are as follows:
BPCares.com
BPCares.net
BPCares.org
BPCares.info
BPCares.us
BPCares.biz
BP will collaborate with the BPAMA with regards to the execution of specific websites. The websites will be up soon and some of the websites will target the Southern States that suffered heavily from the oil spill.
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