In a position that may be as hard as capping the failed BP (NYSE:BP) oil well, the energy giant is starting the search for a new public relations leader, as the the company begins its work on healing its diseased reputation.
Since the days in the early part of the crisis when outgoing CEO Tony Hayward committed public relation gaffe after gaffe, the company has been in need of someone in place who can help restore the image of the company.
Now that the oil well is permanently sealed and the focus of the media slowly leaving the company, they have some room to begin working in this regard, and at least something to hang their hat on, although they're just at the beginning process of litigating their way through numerous lawsuits.
The current head of media relations for BP, Andrew Gowers, is expected to stay on at the company, although he'll be reporting to the new communications director when he comes on board.
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