A financial website with the backing of Citigroup (NYSE:C), Morningstar Inc. (Nasdaq:MORN) and Microsoft Corp. (Nasdaq:MSFT), has entered into a content deal with TheStreet.com (Nasdaq:TSCM).
Named 'Bundle,' the financial website focusing on the management of money, will be supplied with content from TheStreet. Bundle will also open up its content to TheStreet, while also providing consumer behavior data.
Investors and partners already using Bundle's website will gain access to TheStreet's content, which also entails the MSN Money site.
Also as part of a deal the two companies will enter into cross-promotional campaigns from time to time.
This is similar to the deals made by TheStreet with Nightly Business Report and Newsweek not too long ago.
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