The U.S. Commodity Futures Trading Commission approved the idea of creating a futures market for the purpose of trading in forecast box-office receipts.
Dubbed the Trend Exchange, it would empower traders and those in the industry to make bets on whether the projected revenue of a movie would reach its estimates.
Veriana Ventures, which has been behind the push to approve of Trend Exchange, says it would be a valuable tool to allow those financing films to hedge their bets and protect themselves; they pointed out it would particularly help smaller studios who struggle to obtain financing.
There is another proposal out there from Cantor Fitzgerald LP for a similar exchange which would be named Cantor Exchange if approved. This would target those wanting to invest from the general public, as there would be lower investment requirements accompanying it. A ruling on that should come next week.
Hollywood is opposing the exchanges, saying they could easily be manipulated.
There are already commodity funds and investor information sites that focus exclusively on these movie futures markets. For the fund, see: http://starsfund.ligadvisers.com and for investor info, see http://www.moviexschool.com
ReplyDelete